Search Engine Optimisation (SEO)

Tulett.com always design and set up our sites to ensure that your site’s pages are optimised to give it the best chance to appear in the right place in the search engine results too. As part of our design process, we discuss your site requirements not only in terms of the way you want it to look, but also what the site should focus on.

For example South Western Airlines in the US were one of the first discount airlines. For many years they insisted that all their literature should describe them as “inexpensive”, never “cheap”. However nobody ever looks for “inexpensive air travel” they simply type “cheap flights” into their search engine. Once South Western had it pointed out to them how much business they were losing, they quickly amended their guidelines and proudly became “cheap”!

These phrases that get typed into the search engines are termed “keywords” in the web design world. Now unless you are an established discount airline or you have a wallet the size of an Oligarch and the patience of a saint, you are unlikely to rank at number one a popular keyword like “cheap flights” regardless of what you do. However ranking at number one for a phrase that nobody ever types is also pointless, so the trick is to find a balance. Our clever SEO people here at Tulett.com will help you determine which keywords are the most appropriate for your site based on the number of people that type in the keyword against the competitiveness of that keyword.

So Tulett.com will ensure that your site not only looks good, but also functions well from both a user administrative side and will be liked by Google, Bing and Yahoo.